Exclusive Collaboration Kicks Off with Katy Perry-themed Collector’s Edition for 
 The Sims 3 Showtime Expansion Pack* Available for Pre-order** Today
 
 REDWOOD CITY, Calif., January 17, 2011 – Electronic Arts Inc.  (NASDAQ: EA) today announced the beginning of an extensive and exclusive  creative collaboration between Katy Perry, one of today’s biggest  superstars, and The Sims™, one of the most popular gaming series of  all-time***. In collaboration with Perry, the world-renowned The Sims  Studio plans to develop multiple games within The Sims franchise  featuring special Katy Perry themed in-game content and virtual goods.  The relationship kicks off with a special Collector’s Edition for The  Sims™ 3 Showtime, launching in March 2012. Katy Perry will also be  featured in all-new advertising and marketing campaigns for the brand.
 
 “Today marks the start of the most integrated and exciting collaboration  with any artist in the history of The Sims,” said Steve Schnur,  Worldwide Executive of Music for EA. “Katy Perry has been a fan of The  Sims for several years, and her Simlish recording of her hit ‘Hot and  Cold’ featured in The Sims™ 2 series quickly became the most popular  Simlish music video to date. We couldn’t be more excited to work with  Katy and bring her distinctive talents, style and personality to the  franchise’s global fan base. No performer could better represent the  humor and fun of The Sims brand.”
 
 "I love how you're able to play out different stories through your Sims  characters - giving them different careers and watching them succeed,”  said Perry. “It’s cool to see the Sims’ stage performances in The Sims 3  Showtime decked out just like my California Dreams Tour – even my  cotton candy video screens are in there! I always like to think of  myself as a cartoon, and now I’m a Sim!”
 
 Katy Perry became the first artist in history to spend 52 consecutive  weeks in the top 10 of the Billboard Hot 100. Perry’s Teenage Dream  produced five #1 hits, an accomplishment equal only to Michael Jackson’s  Bad album and making her the only female artist in history to achieve  this feat.
 
 Katy Perry will work closely with The Sims Studio to create accessories,  clothing, hairstyles, furniture and props in The Sims games that truly  celebrate the imagination that she brings to her performances, music  videos and life. Katy Perry will also be featured throughout The Sims  television advertising campaigns, online communications and retail  marketing around the world.
 
 Available for pre-order** today, players can make their rise to fame in  The Sims™ 3 Showtime Katy Perry Collector’s Edition. This Collector’s  Edition includes The Sims 3 Showtime Expansion pack, plus downloadable  content including an Ultimate Stage bonus venue, iconic Katy Perry  themed items, and an exclusive poster. This iconic content includes  fashions, a guitar, a hairstyle and various Katy Perry themed stage  props.
 
 In The Sims 3 Showtime, the latest expansion pack to the  critically-acclaimed The Sims 3, players can venture into a new world  and play out a rags-to-riches story with their Sims as they become  superstar singers, acrobats and magicians, or even moonlight as a DJ.  Players can watch their Sims rise to fame – or go down in flames – as  they perform on stage in front of cheering crowds in all new venues. On  the way to the top, players will have more tools to tell their Sims’  stories the way they want to including the ability to customize stages,  create Sims with all-new clothing options, traits, skills and lifetime  wishes and interact with objects like the new pool table, karaoke  machine and mechanical bull. New connected features allow players the  opportunity to share their big moments and connect with friends and fans  of The Sims like never before. Using the all-new optional SimPort  feature, players can send their Sim on tour to perform in their friend’s  world. Along the way, players can earn achievements for accomplishing  special challenges that will be rewarded with new badges and that can be  viewed and shared on the new in-game player profile and wall.
 
 In addition to the Katy Perry themed Collector’s Edition, a Limited  Edition version of The Sims 3 Showtime is also available for pre-order**  while supplies last. When pre-ordered, these products feature the  Ultimate Stage bonus venue. Players can place this fully customizable  venue in their world and will be able to use it as an additional stage  for their Sims to perform on, complete with in-game props, backgrounds,  lights and special effects.
 
 For more information, please visit http://thesims.com/katyperry or http://thesims.com/en_au/showtime, like the game on Facebook and follow us on Twitter®. For more information on The Sims 3, please visit http://au.thesims3.com/. 
 
 *Requires The Sims 3 for PC/Mac to play.
 **While supplies last. Conditions and restrictions apply. See http://store.origin.com/store/ea/en_GB/pd/productID.241940500?sourceid=ea5068 for details.
 ***In North America and Europe according to NPD data, Chart-track, Gfk  France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.
 
 About The Sims
 The Sims™ franchise, the groundbreaking game series that allows players  to create and live a virtual, simulated life on a variety of gaming  platforms, celebrated its 10-year anniversary in 2010 and has sold more  than 140 million units since its launch in February 2000. Now translated  into 20 different languages and available in 60 different countries,  The Sims series has quickly become a universal gaming and cultural  phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 10  million copies worldwide across multiple platforms and was the #1  best-selling PC title for 2009 in North America and Europe. Fan  intensity is evidenced through more than 300 million downloads of  player-created content including: The Sims characters, houses, stories  and more. The Sims 3 community site, http://au.thesims3.com/,  welcomes more than five million unique visitors monthly, handles more  than 100 content downloads every minute and more than 3.5 million  uploads to date. In addition, The Sims 3 has a broad range of community  channels reaching millions of fans daily. The Sims 3 YouTube Channel  videos have been viewed more than 70 million times and The Sims 3  Facebook and Twitter pages have a combined fan base of more than 10  million. Visit The Sims 3 official website to see what the players are  creating at http://au.thesims3.com/ or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims. Join The Sims 3 Facebook and Twitter communities to see what fans have to say about the game at www.facebook.com/thesims3 and www.twitter.com/thesims3.  The Sims 3 is available for PC, Mac, iPhone®, iPod touch®, mobile  devices, PlayStation®3 computer entertainment system, Xbox 360®  videogame and entertainment system, Nintendo DS™, Wii™ and Nintendo  3DS™.  In August, 2011, The Sims Social browser-based game launched on  Facebook and within one month garnered an impressive 50M monthly active  users and secured the #2 position on Appdata’s chart of top Facebook  games. To play The Sims Social, visit www.facebook.com/TheSimsSocial.
 
 About Electronic Arts
 Electronic Arts (NASDAQ:EA) is a global leader in digital interactive  entertainment. The Company’s game franchises are offered as both  packaged goods products and online services delivered through  Internet-connected consoles, personal computers, mobile phones and  tablets. EA has more than 100 million registered players and operates in  75 countries.
 
 In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.  Headquartered in Redwood City, California, EA is recognized for  critically acclaimed, high-quality blockbuster franchises such as The  Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass  Effect™. More information about EA is available at http://info.ea.com.
 
 The Sims, The Sims Social and Need for Speed are trademarks of  Electronic Arts Inc. Mass Effect is a trademark of EA International  (Studio and Publishing) Ltd.  John Madden, NFL and FIFA are the property  of their respective owners and used with permission. “PlayStation” is a  registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox  360 are trademarks of the Microsoft group of companies and are used  under license from Microsoft. Wii, Nintendo DS and Nintendo 3DS are  trademarks of Nintendo. iPhone and iPod touch are trademarks of Apple  Inc., registered in the U.S. and other countries. All other trademarks  are the property of their respective owner.