One of the most iconic things aboutwatching the Harry Potter movies was watching Diagon Alley come to life. I loved that this group of relatable misfits had all found a common groundamongst the hustle and bustle of this small marketplace.

When we were first talking about whatPremium Content would come with Midnight Hollow I wanted to capture the vibe ofthis group of nonconformists coming together to peddle their wears andoddities. 

Since we’ve had countless requests for theSims 3 Store to offer additional business gameplay, I couldn’t be happier to beintroducing you to the Savy Seller’s Collection coming exclusively withMidnight Hollow!

With this set your Sim can establish theirown shop!  The Savy Seller’s Collection comes with a variety of rugs,shelves, pedestals and even parking spots that let you stock your Simsstorefront any way you wish.  Customers can purchase any item that areplaced on these items, or the new Cash Register will keep an inventory of allthe items you have for sale for easy, one stop shopping. 

You can set up the markup on each shopdisplay or set up a sale for items you want to sell quickly.  You can alsohire an employee to help run the register. 

The Savy Seller’s Collection also comeswith a new shop door that lets you name your store and set the hours. 

If you don’t want the hassle of having yourSim own a Store there are a plethora of different stores to shop at in MidnightHollow so you can just go around and browse what others have for sale. 

Midnight Hollow comes out September 27^th,so make sure your Sims are ready to get to business as soon as it comesout! 

Hi Simmers! SimGuruSarah here to tell you a little bit about our newest Stuff Pack: The Sims 3 Movie Stuff! This pack features dozens of objects and clothing inspired by three classic movie genres – Western, Horror and Heroes & Villains. 

The Western content was inspired by the classic “Spaghetti Western” movies of the 1960’s. We wanted to do something fun that was not necessarily historical. We settled on a saloon theme and created objects to tell a story in that setting. We have a new bar with a matching barstool, a dresser vanity, a rocking chair, a saloon door, and several new wall pieces (one of which has an Easter egg…Bella! Tell me if you find her when Movie Stuff comes out ;-)) Oh, and we have an All-In-One-Bathroom Outhouse!

Wow! Can you believe  The Sims 3 Island Paradise  launch day is finally here!? What an adventure this project has been! In fact, it’s been exactly one year since the very first meeting we had to figure out the theme for the 10th expansion pack for  The Sims 3  . And, despite it being the 10th in a long line of great  The Sims 3  titles, I’ve never been more excited for the launch of any game I’ve ever worked on!  The Sims 3 Island Paradise  is a huge expansion pack that adds major features for everyone – regardless of how you play  The Sims  . From houseboats and resorts, to uncharted islands and scuba diving, I can’t think of any other TS3 expansion that added so many new major systems and ways to play. But you guys already know all about what’s in the pack! So instead of using this blog to recap all of the great things in  The Sims 3 Island Paradise , I thought I’d share a few tips and tricks so that you can dive into your very own paradise as soon as you get your hands on it.